business writing skills

  • Delegates will learn
  • How to avoid the use of jargon in letter and document writing
  • How to use appropriate styles and conventions for a number of business writing situations
  • How to match the style and content of documents and letters to the needs and interests of their readers
  • How to improve the impact and persuasiveness of their writing
  • How to present and structure information effectively
Style

This intensive 1-day course will provide a useful basis for improving the quality, clarity and effectiveness of all reports, letters and general correspondence.  Prior to the course, attendees are required to submit two pieces of written work for evaluation and discussion on the course.

Target Audience

Anyone who needs to improve the quality of their business writing

Topics

PRINCIPLES OF EFFECTIVE WRITING

  • Defining your Objectives
  • Planning and preparation
  • Structuring written communications
  • Identifying and using the most appropriate style
  • Writing with maximum clarity
  • Producing reader-friendly documents
  • Creating the best layout for your reader   
  • Organising your written material
  • Creating the right impression on paper

WRITING GUIDELINES

  • Recovering from biased writing
  • Using the Flesch Fog Index

CREATING LETTERS

  • Different types of letters
  • Standards for letter layout
  • Letter structure
  • Paragraphing
  • Tone of voice
  • Responding on sensitive issues

CREATING MEMOS & EMAILS

  • Different types of memos & emails
  • Standards for memo & email creation

CREATING REPORTS

  • Different types of report
  • Standards for report layout
  • Report structure
  • Conveying technical information clearly and concisely

CHECKING AND REVISING

  • Assessing Readability
  • Shaping up bloated text
  • Spelling and grammar
  • Proof reading

SUMMARY & CLOSE

  • Key learning points
  • Personal action planning